TWISM Rebrand
TWISM needs a clear story to tell to both sides of their platform (merchants and consumers). This work focused primarily on positioning, category, and crafting a clear narrative to refresh their brand and pivot for product-market fit.
Everything begins with a workshop with key stakeholders. It would end up being a two-day workshop, but lots of good insights from the sales team, executive team, and all customer-facing teams.
All insights were captured on a FigJam board.
TWISM is a web3 commerce platform.
01. Merchant-friendly
02. Web App refresh
03. Clearer proposition
Website Rebrand
Please use the slider to see the changes. We hired a great art director from Viget to collaborate with us on the rebrand. It was a great team effort to pull this off in such a short period of time.
Services Provided
⸺ Strategist
Conducted interviews with stakeholders, customers, and investors to generate a clear product, brand, and GTM strategy.
⸺ Brand Development
Established identity—the vision, purpose, and promise. Documented brand strategy.
⸺ Content Design
Completed new website layout, content, and copy. Advisor and copywriter for product UI and overall direction.
⸺ Presentation Designer
Created rebranded corporate template deck, sales decks, and more for brand storytelling and to run effective meetings.
⸺ Category Design
Established a market category that pointed to actual problems & solutions TWISM addressed.
