The Future CMO 2020

Thought leadership piece for The Future CMO featured in The Times London.

Article to establish Typeform as a thought leader in the design space. I've been working on Meaningful for awhile, and created a Meaningful Design framework (shared below).

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Thought Leadership
Branded Content

Why it's special

First article to feature in The Times London

Meaningful Brands Origin

Meaningful brands came about because after so many surveys and so many interviews with customers, most of them used Typeform because they wanted to “look good” or “be on brand”, and didn’t want to use a solution like Google Forms or some of the other look-a-likes out there. Self-expression benefits go a long way, and Typeform built a solid business from it.

Read the article here

I ❤️ startups

If you're an early stage founder, and need support, please reach out. I can help you with product marketing, positioning your product or company, and good storytelling.