The Future CMO 2020
Thought leadership piece for The Future CMO featured in The Times London.
Article to establish Typeform as a thought leader in the design space. I've been working on Meaningful for awhile, and created a Meaningful Design framework (shared below).
Company
Typeform
Year
2020
Category
Thought Leadership
Branded Content
Why it's special
First article to feature in The Times London
Meaningful Brands Origin
Meaningful brands came about because after so many surveys and so many interviews with customers, most of them used Typeform because they wanted to “look good” or “be on brand”, and didn’t want to use a solution like Google Forms or some of the other look-a-likes out there. Self-expression benefits go a long way, and Typeform built a solid business from it.
