One Step Closer

I was thinking the other day...

Life is hard.

I thought about this. Nothing seems easy. If I want to live, work is required. The expenditure of energy is necessary to get results. Every action has an equal and opposite reaction. No action, no results.

Yes, life is hard, but withholding my energy from some person or project not only makes my life harder, it makes it less fulfilling.

What are you giving to life? What are you getting back?

Accomplishing anything worthwhile requires so much hard work.

If I want to accomplish anything noteworthy or worthwhile, then hard work is mandatory. There is no short cut, no easy hack, no magic pill to swallow. Busting my ass is the only answer to achieving anything worthwhile.

I think about the things I want to see in the world...

  • write a few books
  • create a magazine
  • develop a few apps
  • Tibet, India and the Himalayas
  • Siberia
  • perform on stage, either as speaker or actor
  • a stronger, healthier body

None of it is easy. There are no short-cuts. I have to put in the time and practice, the energy and effort to make it all happen.

All of these things require devotion. It's not a word I use very often, but if there's no devotion, then I'll never put in the time.

devotion |diˈvōSHən|


love, loyalty, or enthusiasm for a person, activity, or cause

What are you devoted to?

Most of the time, I don't WANT to do the hard work.

I don't want to do the hard work most of the time. I'd rather relax, watch a Youtube video or sports, read a book, or surf the internet. Who wants to work out and exercise? Who wants to write everyday especially when you don't feel like it?

I'm learning that when I face the hurdle of not wanting to do something, then I should find someone that does. In the connected world and economy that we live in, it's not that hard to find someone who compliments your skill set.

Stop whining about hard work and figure out what you're willing to work hard on.

Then find other people to do the hard work you want no part of.

Collaboration is a lesson I'm learning (the hard way).

Who do you know that can do the things you don't want to do?

It's easy to do nothing and be lazy.

Initiating a new project is exciting and invigorating, but after the excitement ends, real work needs to get done. It becomes easy to do nothing and get a little lazy.

But I've noticed something about my laziness. I'm lazy when I'm not clear on what to do next, and I'm not clear on what to do next because I don't have enough reasons to BE CLEAR. Kinda circular, I know.

Knowing your "why?" is crucial to doing anything in life.

I'm also lazy if I'm doing something I've never done before and I know my process is going to be very inefficient.

What if all laziness was a by-product of my inability to see clearly? What if laziness was simply a result of my own uncertainty?

If the next steps aren't clear to me, then I can be sure of one thing: I will definitely procrastinate.

Define the next steps with clarity. Be concrete. Write it down. 12 different people should be able to take what you've written down, perform the next steps, and produce similar results.

If you're being lazy or procrastinating then spend more time being clear. If a problem repeats itself or still confuses you, then spend more time defining the actual problem.

Clarity (easy to perceive, understand, or interpret) = Power (the ability to do something or act in a particular way)

The more CLEAR you are, the more POWER you will exhibit.

Remember that.

It's easy to quit when things get tough.

And it will get tough. I start a project and pretty soon I find that there's something or someone I don't know, something I don't know how to do, or a task that is beyond my current skill level.

Starting Everybody's Famous quickly taught me what I didn't know, and what I'd have to learn quickly.

  • Will this venture succeed? How can I validate a magazine, actually get people to fork over their cash for something that doesn't exist yet?
  • How will this magazine earn money? What's the business model? What will people pay for? What's the value being delivered?
  • What kind of corporation is it? LLC, C, S, or B?
  • Since the magazine requires content, stories from local communities, where will that content come from? How will we find those people? How do we tell compelling stories that engages just about anybody?
  • What other legal considerations, ethical questions need to be answered?
  • I'm not a journalist. I'm not a photographer or videographer. I'm not an audiophile. EFM is a multi-media magazine, so I'm going to have to learn fast. Each one of those statements comes with a bunch of questions, research, and activities.

I could be here all day listing everything I don't know about how to run a magazine or a business, but the point is, each one of these challenges are learning opportunities. And learning requires lots of mistakes. Lots of them.

In the beginning of learning anything, there will be a disproportionate amount of mistakes to what you do right. Know this and suck it up.

It's easy to quit when you suck at something, but anything worth doing is worth doing POORLY.

Do it wrong, learn, and grow. Just don't quit when things get tough.

But I don't know "how?"

I learned a few years back NEVER to ask how to do something until I've tried it first. I never realized that question could be used as a cop out from true action. I'd say 90% of the people who ask "how?" before any research or taking some kind of action are not truly serious.

I used to be like that, maybe not verbally but definitely in my head. I found over time that if someone has enough desire, has enough reasons to do something, they'll find a way to make it happen.

I also found that if I dug down deep enough into a problem or project that the next step to take was always within my line of sight. Even if I couldn't see beyond that next step, I always knew what the very next step was, and once I took it, then next one would reveal itself.

Stop playing around. You know what the next step is. The next step you need to take for your relationships. Your business. Your community. Be responsible and take it. Stop asking "how?" and just do it. At least Nike got that right.

Oh, and from now on, replace "how?" with "why?" to get to the heart of things. If your purpose isn't strong enough, it won't get done anyway, regardless of all the how-to books in the world.

WHY always beats HOW.

I can do so much better...

Really? You can have a better relationship, a better job, a better home, and a better life?

Then do something about it.

'Better' requires a little bit of faith. Faith requires a clear vision.

If you don't have a vision for your life and all your ideals - your ideal average day, your ideal relationship, your ideal job, etc. - then you won't act. You'll talk and talk and talk, but nothing will get done.

Faith and risk require a solid vision or plain ignorance. You'll go on with your sh*tty job and your mediocre lifestyle, but nothing will get 'better' unless you see things clearly and ACT.

So basic, but it's easy to get caught up in our own heads.

Besides, if you have a clear vision and are taking the necessary actions to see it through, you'll be able to put up with that sh*tty job a little while longer. Your time there is coming to an end, and you KNOW it. It's just a matter of time.

Can you imagine? Working that job and having no light at the end of the tunnel?

Having no vision sucks. Not acting at all is worse.

C'mon, let's do this. Life can be better for all of us, and you know it.

What's your next step?

For work?

In your relationships?

For your health?

For recreation and travel?

For learning?

For your money?

Clarity is one step closer. Take a step towards your vision today.

Even if it's tiny and miniscule.

Just one.


What a career coach's resume looks like

My new resume design took me awhile to put together. I played with it, I wanted it to stand out, and I GET that the content could use some cleaning up, but here it is anyway. It's a work in progress, as all resumes are.

You may drag this resume onto your desktop for further examination.

You can also download a PDF version at the bottom of this post.


Paul Campillo's resume

Feel free to download a PDF version of this resume by clicking on the link below.

[download id="9" format="1"]

Economic Empowerment

[dropcap type="2"]C[/dropcap]hapter 1 of Alien Aesop is now LIVE. This week I'm going to share some details about my "day job" and some projects I'm currently working on because it's not only instructive, but relevant to everything else I'm doing.

Today's topic of "economic empowerment" is so appropriate given my goal to have $50,000 in the bank by this time next year.Without further ado...

My Work

I currently work in the Economic Empowerment division of Rubicon Programs. Our job is to help folks transform from struggling economically to being economically empowered. What is 'economic empowerment'? Let's define both terms using the dictionary.


economy |iˈkänəmē|

noun ( pl. economies )

1 the wealth and resources of a country or region, esp. in terms of the production and consumption of goods and services.

• a particular system or stage of an economy: a free-market economy | the less-developed economies.

2 careful management of available resources: even heat distribution and fuel economy.

ORIGIN late 15th cent. (in the sense ‘management of material resources’): from French économie, or via Latin from Greek oikonomia ‘household management,’ based on oikos ‘house’ + nemein ‘manage.’ Current senses date from the 17th cent.


empower |emˈpou(-ə)r|

verb [ with obj. and infinitive ]

give (someone) the authority or power to do something: nobody was empowered to sign checks on her behalf.

• [ with obj. ] make (someone) stronger and more confident, esp. in controlling their life and claiming their rights: movements to empower the poor.

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Taking those two definitions and creatively merging them together I now define Economic Empowerment as:

Having the authority, power, and confidence to manage your resources to live life the way YOU choose.

Do you want to live life on your terms? Then you must learn to take control of your resources (finances, assets, health, and time) and manage them in a way that produces results and supports your goals. Doing this WELL is being economically empowered.

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How does Rubicon help someone become economically empowered? By offering a variety of services designed to get a participant on the road back to economic stability, and eventually to economic empowerment. These services include career coaching, housing coaching, legal services, financial coaching, and substance abuse services.

Career coaches help people discover their value and market that value to potential employers. Once work has been established, and someone has an income, then the housing and financial coaches get involved. If there are legal issues or drug problems that get in the way of reaching goals, then those services are rendered to participants.

Every coach and service provided at Rubicon is designed to help an individual eliminate any and all barriers to the ultimate goal of economic empowerment.

The most common barriers are:

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  • Mindset - The assumptions and beliefs that people have to approaching relationships, work, money, and health are NOT getting them the results they say they want. A new perspective and approach is warranted.
  • Attitude - If you have a bad attitude, then it can be very difficult for anyone to work with you. Whom would you rather deal with? A person with a bad attitude or a good one?
  • Legal Issues - Do you realize how difficult it is to find work with a criminal record? You may have the attitude that someone who commits crimes doesn't deserve to work, but do you see how that kind of thinking leads to more crime? People who are creating value in the world for others will decrease crime rates. People need to work.
  • Skills - Low or no skills is not something that can be fixed right away. It takes time, planning, and concentration to grow the right skill-set that is valuable to others.
  • Housing - This is obvious. If you don't have a place to call home, you think it's going to be easy to find and sustain work? How about the stress that this creates? People need housing.
  • Habits - We first make our habits, then our habits make us. Habits are behaviors that re-occur without consciously thinking about them. The only problem is that behaviors ALWAYS lead to results. If your current results are the opposite of what you're wanting, then you'd better train some new habits NOW or it's going to be a long, difficult life.
  • Transportation - If you don't have money or resources, how do you get to that job you want to apply for? How do you get to work? Transportation is a huge barrier for someone that have very little resources to spare.
  • Clothing - Ok, you got the interview, you have the job, and now they need you to look a certain way. You need the proper attire so you don't make a bad impression or sent home from the job.
  • Bad Credit - How do you get into an apartment with bad credit? How do you buy a car with budget-friendly financing options? Your purchasing choices diminish for every point you don't have on your credit score AND increases the likelihood of you paying more money in the end.


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This is a sample of some of the issues that many of our participants face. Some have a few of these barriers, and some have all of them. Whatever obstacles they face, our job is to help them eliminate them one by one.

This is goal setting & getting 101. You set a goal, and every goal has barriers to overcome. The more difficult the goal is, the more barriers that person will have to overcome. Climbing Mt. Everest is significantly more difficult than running up a hill. Running up a hill requires less preparation, less planning, less training, etc.

You're much more likely to accomplish your goals with a competent team behind you versus doing it on your own. Strategy, hustle, and accountability is what Rubicon offers to individuals. That's the difference.


The Financial Opportunity Center (F.O.C.) Workshop is offered to eligible participants once a month. It's a two week workshop that addresses many of the barriers people will face on their path to economic empowerment. Sample workshop modules include personal branding, crafting a resume that gets you interviews, building assets with your current income, dressing for success, communication and empathy, consumer law, and so much more.

The idea is to arm them with the tools, resources, and information that will increase their odds of finding work, getting housing, job retention, and building a strong financial foundation.

Risk & Growth

I've been working at Rubicon for just over 9 weeks, and it's been an incredible learning experience. I don't know if I've ever experienced work that's been challenging, enjoyable, and where no two days are EVER alike. But the time has come to throw my ideas out there, and see if I can outdo my success in Seattle.

I'm currently working as a Re-Entry Career Coach. My job is to work with the formerly incarcerated and help them find and retain work. I'm also to facilitate certain parts of the workshops we conduct.

Recently it was decided to have two workshops running concurrently, the regular F.O.C. Workshop and a workshop geared towards the re-entry population. The Re-entry Workshop has the same goal of economic empowerment, but sprinkled with additional niche specific modules. It's also a little more intensive and in depth on certain topics.

Since I will be facilitating parts of the new workshop, there's opportunity to develop curriculum and improve the existing one. Thinking about this gets me excited, and I'm reminded of when I was researching Rubicon before I started working there and came across their values list. Innovation was on that list, and it's one of the reasons I felt good about continuing the process of working with them.

When ever I see the word INNOVATION, I envision a company or organization that is at least OPEN to improving and growing. I'm glad to report that they're doing more than just giving lip service. The place is constantly bustling with changes and improvements. So if I see a way to improve the existing curriculum or deliver it, then I'm encouraged to organize and present my ideas.

Presenting ideas is a personal/professional challenge. If I don't make myself vulnerable to criticism and rejection, then I can never reach my full potential in work and in life. Risk is necessary for growth, and it's my own security that's always at risk whether it's the security of my comfort zone, economic security, or my reputation. When I decide to grow, I'm deciding to risk something.

This trek into the unknown requires vulnerability, and the unknown is where my best self resides - not the known. It's like that for you, too. Your best self is not known to you. You don't know her (or him), yet.

So it's time to take risks and put my best ideas out there. Sure, I use this blog to make myself vulnerable, but like anything, there are new levels of vulnerability that I will have to pass through to experience the fullness of life.

The Economic Empowerment Equation

I woke up the other day, out of a dream with three big ideas that will lead anyone to economic empowerment. For some time, I've been thinking about the context of the workshop and how to better articulate this to participants. The problem of economic empowerment and how people get there must've been lodged in my subconscious, and it finally presented a solution.

Anyway, this is what came to me...

EE EquationPersonal Power

Personal Power is the result of understanding who and what you are, and HOW you make things happen in the world. This is important because everything starts with you. It's about responsibility, integrity, keeping agreements, staying healthy, using your mind properly, and actualizing your full potential. It's about having vision and allowing that vision to inspire you each day.

If you don't understand who you are, how YOU operate, and how the world works, then it'll be an extremely difficult ride through life.

Get to know yourself and find out how to build your self-esteem FIRST. Learn your idiosyncrasies and put yourself in the best position to win. Rely on your strengths and develop your talents.

You were designed to actualize your potential because a half grown tree that bears no fruit is of no use to anyone.

Creating Value

Creating Value happens when you help someone change how people FEEL and that's why the symbol for creating value is the HEART. You can change how someone feels when you offer to CONNECT, ENTERTAIN, ORGANIZE, and SUPPORT. I recently wrote an article titled "How to be the MVP of your world" (the link will take you to the article). It's about how people create value for one another and was recently picked up by Google News.

If you become a master at creating value, you would never go without and EVERYONE creates value to some degree, but we can ALL improve, scale, or increase the quality of the value we deliver to one another.

I got this concept beat into my head over and over again by Jay Abraham. I first began reading and listening to him back in the late 90's and his ideas have deeply influenced my life and work.

Here's a short video of Jay giving a seminar in Japan. One woman took the advice from this one segment and earned $1.3 million dollars. Notice one word that comes up over and over again as he's explaining: CONNECT.

Building Assets

If you're exercising your Personal Power and Creating Value in the world, then the next step in economic empowerment is Building Assets. If you spend away everything you earn OR connect with someone one day and never follow-up with them OR you don't use your mind/body to its fullest potential then the process of building your assets and becoming wealthy cannot be achieved.

There are two types of assets: Tangible and Intangible. Tangible Assets (TA) are material resources, property, real estate, savings, stocks, bonds, businesses, art, collections and other investments. Intangible Assets (IA) are things like your health, special qualities about you, it could be a special skill or talent, specialized knowledge, your network, or a unique perspective or approach to life/business/relationships that no one else has.

(IA) creates (TA), then (TA) helps reinforce and develop more (IA).

As you're building assets, you will begin to accumulate wealth. Wealth is more than (TA) obviously. You could have billions of dollars worth of assets, but what good is all that if you're 40 years old and on your deathbed? Your health will always be your biggest asset and is one of the biggest indicators of how truly wealthy you are.


As I develop more ideas around my presentation for the workshops at work, I'll share them here. The concepts I'm working on are applicable to many people, not just a select few.

A couple of months ago I would've never written about economic empowerment, so the career path I've chosen for myself is having the effect on my life that was originally intended. I am also developing skills and strengths that will benefit me for decades to come, so I couldn't be happier about how this is all working out.

I've begun work on chapter 2 of Alien Aesop, so expect that in a week or two. Chapter 2 is gonna be a doozy :)

Here's to everyone's economic empowerment...

Paul "Poverty Killa" Campillo

50 Weeks To $50,000

[dropcap type="2"]W[/dropcap]eek 2 is done. 50 weeks to go until $50,000. I don't mind starting slow, as long as momentum is kept and progress is made. Objects in motion tend to stay in motion. Yada ya.

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Total Earnings

Driving: $86.00


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Bank Account



Bank Statement 8-15-12
Bank Statement 8-15-12

Moving Into "S"

As I stated in my previous post, I have to move from the E Quadrant to the S Quadrant, ASAP. And I will begin that process by jumpstarting Value Detectives. I targeted August 19, 2012 as the release date, and will probably need that whole day to finish.

My next steps with this are:

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  • Post services on Craigslist.
  • Email biz owners.
  • Learn other lead generation methods.


If you're really interested in my progress on the site, you can watch it here as I nitpick everything on there, all the way to my Sunday release.

Moving Into "B"

I'm already brainstorming ideas so I can transition into the B Quadrant asap, but I don't want to get too ahead of myself. My options here include:

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  • Bolstering my current book release (editing, refining, adding content, etc.).
  • Writing my second book.
  • Creating an online course.


More details coming...

A Valuable Lesson In Productivity

Sometimes you just have to know who you are. And when it comes to being productive, I need to beat the clock. I do much better when I'm trying to beat the odds, as my Kolbe Profile astutely pointed out.

So I got me a timer. Not a physical one, but an App called DUE for Mac. Here's what it looks like:

DUE for Mac
DUE for Mac

Whenever it's time to get something done, I set the timer. My mission during that time is to concentrate only on that goal or activity. That's it. And it's been a very productive couple of days since I installed it, so I highly recommend it.

Also, notice I said "concentrate" and not "focus". And there's a distinct difference between the two.

When I think "focus" I imagine a camera. And when something is unfocused or blurry, you bring it back into focus. So focus means to make CLEAR. It's important to make goals as simple and clear as possible.

As for "concentration", I think, "How long can I keep my attention on this?"

Unlike focus, concentration is more about will power and duration. How long do you stick with something before something else "distracts" or detracts you?

Think of it this way. FOCUS (what you make clear ahead of time) determines what you will CONCENTRATE on (how much time you give to your focus).

I really learned this lesson back in 2001, when I played "Homeworld", a video game based in real-time strategy.

My Big Aha!

Homeworld is a difficult game to master at first. Since it's real time, when you're being attacked, there's no time to mess around. You make decisions in real-time and they are executed immediately. You tell ships to attack an enemy ship, and they go do it.

As the game progresses, the game becomes much more difficult, and that means you have to be wiser in who you attack as well as managing other resources. At it's most difficult levels, the options can be mind boggling.

Try to imagine being attacked by 10 big ships, 5 medium sized ships, and 50-100 medium to smaller sized ships all swarming around. It gets confusing really, really fast.


Here's what I used to do when there was this huge onslaught on my fleet. I would assign groups of my ships to attack their individual ships. Small ships would go after their small ships, medium sized ships would chase medium sized ships, etc.

As a result of this strategy, my entire fleet would be dispersed, and I'd always wonder why they got me in the end at these higher levels. I continued to try strategy after strategy, "Oooh, I know, let me go after this ship first...", but it was my global strategy that was flawed.

And once I realized THAT, I made a decision to concentrate every single ship in my fleet on the biggest, nastiest ship they had (the one with the potential of doing the most damage to my fleet).

I started to take out their ships out one at a time. I didn't care if they were attacking the mothership or firing on my ships as I pummeled one of theirs. And because I concentrated all my fire power on ONE SHIP AT A TIME, I went through them so much faster.


One went down. Then another. Then another. Until there were these smaller, more agile ships flying around that did minimal damage. Eventually, I hunted them down easily.

Productivity is like this. It requires both focus and concentration. FOCUS makes goals clear (go after THIS ship), which also boosts your desire to get it done. (Try getting excited about a vague goal, like, "I want to be successful." -- meh.)

But CONCENTRATION is like taking all your ships and sending them all to destroy that big, ugly, nasty frigate that could potentially leave some serious scars on the mothership. Who cares what all the little ships are doing? They're just distractions for now, but soon, we'll get to them.

Clarity (and a Timer) Are Powerful

So, I got clear on my goals (focus), then I take them out, with action and my trusty timer. This works with big chunks of time, too.

Startup Weekend creates business startups in 54 hours or over any given weekend. That's concentrated effort, over a bigger chunk of time.

Vipassana Meditation is done over a 10 day period, and the results are LIFE CHANGING.

Best way to learn a foreign language is immersion. Spend 4 months in France around native speakers, and you will pick French up. This is also a form of concentration. But flipping on your Rosetta Stone every couple of months isn't gonna get it done.

And Finally...

I've been doing the exercises from Chris' book, The $100 Startup, particularly the Instant Consultant Business and One-Page Business Plan. They're mainly focused on Value Detectives but I'm also seeing other uses for them.  I'm still not done with the book, but soon.

I'm attaching my completed exercises below. Maybe they will help you, maybe not. But it's always nice to see an example, isn't it?

And I will update my goals next Wednesday, so please excuse me while I concentrate on my main focus before moving on :)


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The Long Road Back (Plus A Simple Plan)

[dropcap type="2"]B[/dropcap]efore I get going, just know that this is an unusually long post. And while most of this represents my thought process for getting to my goal, a lot of it may seem very basic to you. Laying the the proper foundation is critical to me this go round, not just "knowing" what it is. Anyway, here's the scoreboard for the week:

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Total Earnings

Driving: $688.39


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Bank Account


If you're wondering why my bank account is smaller than what I earned, it's because I paid my condo dues for the month + other expenses. As an aside, I have no plans to reveal how I spend every single cent, but I'm sure you realize that I have very little wiggle room.

Bank Statement 8-8-2012
Bank Statement 8-8-2012

The $50,000 Breakdown

My goal is $50,000 in the bank. Of course, I will need to earn more for living and business expenses. After thinking about it, I figure $80,000 is a good number to shoot for. $50,000 in the bank. $30,000 for living and business expenses. Bueno.

Breaking down the $80,000 comes to $6,666.67 per month (Bible thumpers and the superstitious, please ignore all the sixes), which is about $222.22 per day.  I'm not going to start off earning that much, because it may take awhile to lay the proper foundation, but my plan must compensate for that later on.

Am I Really Committed??

When I see that number, the $222.22 per day, everyday for a full year, I see a goal that demands consistency from me.  It seems that the core essence of any goal contains the seed qualities that are required to meet it successfully.

Since the goal has at its very core "consistency", then my effort must be consistent to match it.  This doesn't mean that my efforts are any "harder" or "easier", it just means that they're consistent.

And consistent means commitment. And that's a critical point for me. I believe making my situation and goal public is indicative of my renewed commitment. Living within my own bubble was not getting it done.

The Probability Test

And there's another factor at play here: belief.  I have to believe I can accomplish my goal, so knowing this, I ran it through my "Probability Test".

The Probability Test measures how certain I feel about accomplishing a specific goal, which also reveals the probability of a a specific event happening in my life.

As a side note, do you know where the origin of "probable" comes from?  Take a look:

[box type="1"]ORIGIN late Middle English (in the sense ‘worthy of belief’): via Old French from Latin probabilis, from probare ‘to test, demonstrate.’[/box]

I thought that was interesting...

So here's the Probability Test.  Take your goal, or any statement or affirmation, and ask the following questions, using your statement or goal:

Do I hope I will have $50,000 in the bank from my efforts despite never having accomplished this before?

Do I believe....?

Do I know....?

The continuum looks like this, with the likelihood of events happening increasing as the feeling of certainty increases:

Hope (Possible) ---->  Believe (Probable) ----> Know (Done Deal)

Doing this test requires an acute awareness AND naked honesty.  Long story short, I felt strong in between BELIEVE and KNOW, and even though I felt something in HOPE, my feelings were stronger in the BELIEVE range, leaning toward KNOW.  If my feeling was more in between HOPE and BELIEVE, then I'd probably adjust my goal a bit.

Of course, I do this in a matter of moments, so it's not as drawn out as I lay it out here.  It's just a way to check in with my heart and make sure all systems are go.

So now that my goal is set, I chose to re-examine my strengths, knowledge, skills, and life experience.

Who Am I?

No need to go into this all here, we could be here forever, but let me touch on a few things. If you haven't done any of the many personality assessment tests, the "why you do what you do" tests, or even an astrology reading, then you could be missing some pretty cool insights into YOU.

You don't have to believe it all, just take it as an outside observation and consider it.

Anyway, without getting into my life experience, and how it colors everything I do, I thought I'd at least go over some of these tests and see if I could gain some additional insight.

Meyers-Briggs Personality Test: INFP

[box type="1"]INFPs are effective in occupations involving a lot of intellectual work that is focused on humanities and social science, spirit and soul, inspirational activities, and requiring creativity. Social workers, psychologists, life coaches, addiction rehab counselors, mental and community care staff, children education, teaching, and also creative script writing are just some of the examples of suitable occupations for INFPs. They also succeed at academia thanks to their intellectual strength.[/box]

You can take a free test here:

DISC Profile (See Image)

Paul Campillo's DISC Profile
Paul Campillo's DISC Profile

To learn more about the DISC Profile, you can go to


Measures "conation" or your Modus Operandi (See Image)

Paul Campillo's Kolbe A Index
Paul Campillo's Kolbe A Index

To learn more about Kolbe and their tests, you can go to

My Strengths Finder 2.0 results

In order of strengths: Relator, Empathy, Learner, Connectedness, and Futuristic

To learn more about Strengths Finder 2.0, you can go to

Self-Assessment Summary

Having looked at these test results again, I do see a pattern, one of which is, ironically, that I'm good at seeing PATTERNS. I know, circular. And I've always had this desire to do things differently (I'm telling you, it's hard-wired in), which is also reflected in my DISC and KOLBE results.

I've allowed that characteristic to hinder me in many ways, but now I must turn it into a powerful ally. It also frees me to explore new possibilities. The only problem is, earning money is usually EASIER for people who stick to simplicity and WHAT'S BEEN DONE BEFORE. Creating new business models is usually not a good idea.

And a big thing for me is this LOVE for LEARNING, and seeing how everything connects in unique ways. Man, I could learn and connect ideas together all day, and do it for and with other people. I definitely believe this is a skill that I can monetize ASAP (probably because I've done it before #duh).

I also love to brainstorm, I could probably do that all day, too. But how to get paid from that??

Anyway, let's move on to how I (or anyone else) can generate income.

How We Make Money

Let's talk Cashflow Quadrant.  According to Robert Kiyosaki, there are four ways to bring in the loot.  Here are the four:

cashflow qaudrant
Robert Kiyosaki's Cashflow Quadrant

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Sidenote: The difference between an an entrepreneur and a self-employed person is that a business frees you because of systems, whereas the self-employed still do the bulk of the work.

Business earns money whether you're there or not (most of the time), unlike the E or the S quadrants. And the I quadrant, or investor, is barely in the picture when it comes to "working", but is compensated extremely well.

So, I'm already doing the E or employee thing. It's not bringing in much, but I see that I must re-graduate (since I've done it before) up to the S or self-employed again. Doing the B is not as easy, although I've done B activities, such as designing websites, writing a book that is downloadable, etc.

So, my strategy here is obvious. Move from E to S immediately. Then work B into the mix for leverage. Without leverage, I will always have to show up to earn anything, which is going to slow me down significantly.

There's another way to view this:
[list type="pointerlist2"]

  • Consulting/Coaching = 1 : 1
  • Training/Teaching = 1 : MANY (Better leverage)
  • Ultimate Leverage = Work really hard ONCE : Almost unlimited ROI

[/list]Imagine your favorite music artist coming and playing for your family. It would probably cost you a small fortune, but that's still 1 : 1.

Now imagine them performing in concert. That's 1 : MANY.

Now imagine them with CD's, T-shirts, coffee mugs, etc. Now we're talking ULTIMATE LEVERAGE.

What Now?

From what I've written, it's clear that I have to start my consulting/coaching biz ASAP. I can do it in a few areas, one being life coaching (doesn't excite me as much as it used to) or digital marketing for small businesses (much better).

Life coaching is something I'm good at, but I would have to rebrand it somehow. I think once it went so mainstream and everybody became one, I lost interest. Just a personality quirk of mine, I suppose. But it is fun with the right clients, so this is something I can brainstorm and flesh out a bit more.

I already have a website up that I can easily add coaching services to at In the meantime, I can continue to blog over there until I can figure out what to offer folks.

I've also written a book, Butt-Naked Abundance, but it's not ready for primetime. As I explained to someone recently, the book's concepts are raw, like cocoa leaves. Lots of potential to turn it into something powerful like cocaine. But I want it to be like crack when I re-release it, and I will need outside help to make that happen.

For the digital marketing services, I already started building a website for that at (it's still in progress, so don't pay too much attention to the content).

It would be mainly business to business services (B2B). I can offer website design for small businesses, shooting video commercials for them, reworking their website message to boost conversions, improving their tracking and metrics, and figuring out an integrated strategy with them so their marketing efforts aren't so disjointed.

The digital marketing biz is very appealing because of the potential effects from small efforts. If I can help a local entrepreneur solve a problem that generates a strong ROI, then that effect impacts more than the business owner. It affects their staff and employees, their vendors and suppliers, the community, and their families.

Those are my initial thoughts, but now I must act.

Next Steps

[list type="checklist"]

  • Complete Value Detectives homepage by August 19th, 2012
  • Complete reading The $100 Startup by Chris Guillebeau (There's some great exercises in there)
  • Brainstorm potential ideas and services to offer for Wake Up Smiling


This list will be updated week to week. Anyway, hope y'all had a wonderful week, and here's to growth for all of us.

If you have ideas, I'd love to hear your thoughts, comments, and feedback.


[dropcap type="2"]I[/dropcap]t's kinda funny. For many years, I secretly wanted everything to be out of order or different. I mismatched clothes, people (if the majority went one way, I'd go the other), and ideas.

And if I was at school, I always loved the special days. Half-days, school rallies, special events, and even a teacher showing a movie during class time was better than nothing.

But I didn't want those special days so I could be a part of them -- ooohhh nooo. I wanted those days just so I could experience something different.

School was rarely challenging or fun for me. At least the academic part of it.

In high school I remember getting poor grades because I just didn't feel like doing the homework. But when test time came, I would study my butt off, then get A's and B's just to show everyone that I could and that their system was kind of pointless. Ahhh youth.

I still got bad grades, and ended up going to night AND summer school for three out of the four years I was there. I would barely graduate on top of that, and would have to pick up my diploma unceremoniously from the school office a year later.

School = 1 | Paul = 0

My strange, rebellious behavior would continue on into adulthood, and I think it was embedded deep within my subconscious at this point. I proceeded to drop out of college three times, and it wasn't even a fair fight.

School scored first round knockouts every time (I dropped out in the first quarter of my return every time). I think I may have had .5 credits to my name. Maybe.

School = 4 | Paul = .5

Why'd I do that?

And this led me to wonder why I behaved certain ways and continued to get the same results in certain areas, while I improved in others.

It wouldn't be until the year 2000 that I would finally understand what the heck was going on, after much reading and studying on my own.


Around the year 2000, my friend Bernie introduced me to a book titled “The Path of Least Resistance” by Robert Fritz. In it, he makes a very intriguing statement, but for me it was quite profound.

He wrote that structure always determines behavior. In Fritz's own words:

"Structure generates behavior. It determines outcomes. It produces patterns. You can't fool mother structure." ~ Robert Fritz

What does this mean?

Well, if a river flows in a certain direction, then it BEHAVES that way due to its underlying structure, which in this case is the river bed. Simple, right?

Another example. Our homes have a certain structure to them, which includes the basic layout of the actual house, furniture, and other accessories.

This structure determines how we in effect BEHAVE in our homes. Examples of our behavior include passing through hallways and empty spaces, through doorways, and avoiding running into walls and furniture.

Structure generates behavior. It determines outcomes. It produces patterns. You can't fool mother structure.

A shower has a specific structure that is fundamentally different from a bath tub, and each determines how we behave. You stand in a shower and generally lay or sit in a tub, unless that tub has a shower head, etc.

Fritz’s point was that since the way something is structured would determine your behavior within that particular structure, then it would automatically lead you down a certain path. The path of LEAST resistance.

And whatever you do now, regardless of who you are, you have some type of structure that is determining how you behave and act in the world. And this is your path of least resistance.

If you want to change a certain result in your life, such as weight or money or productivity, and you find that you have A LOT of resistance, AND you find it very difficult to change, then just realize that your current structure does not support your wanted change.

In our prior example of the house, this would be like trying to walk through a wall in the home. The current structure of the home does not allow you to walk from the bedroom directly into the kitchen.

It doesn’t matter how hard you TRY, or THINK POSITIVELY, the structure of the home simply does not support you walking through walls.

Now, if you want to knock out a wall, and create a direct A-B pathway to the kitchen, then you will have altered the fundamental structure of the house, and that will cause you to change your behavior.

Following me?

This is really powerful stuff. And it’s everywhere.

Nature has structure. Societies have structure. Cultures have it. Governments have it. Businesses have it. Schools have it...

And people have it.

Everyone has structure

In social work, I used to hear how young people have no structure, and if they just had some, it would make the difference in their lives.

While I agree that a change in structure is necessary to facilitate change in our lives, I would also assert that EVERYONE has a structure of some kind.

We can start by becoming aware of that structure FIRST, and then making a decision to change things will naturally follow.


If there is an underlying structure determining your behaviors and habit patterns in your life, then what does this structure consist of?

Is it internal? External? Both?

What results or behaviors would you like to change in certain areas of your life?

Do you think it would be difficult or easy to change? Why?

To be continued...