Differentiation.No other word matters.

Words matter. And this one matters to me, so far as business goes. Why? Because of what differentiation represents: Different & Difference.

Different is about how you show up (expression). It’s also about where you show up and how you position yourself (category). And your difference determines if you’re going to have some staying power. Why? Because difference is impact. It’s going from likes to loves, when it comes to your product.

Love is where it’s at. And love is hard.

My work is about helping you show up different from everyone else. And even more important, making a real difference with your brand.

Let’s talk.

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"Without purpose, nothing exists."

— Someone once told me

Introducing Meaningful

Interviews with today’s business leaders on what it takes to become a meaningful brand. Brought to you by Typeform.


Benjamin Zander

Mr. Zander is conductor of the Boston Philharmonic, TED speaker, and executive coach. He shares his timeless leadership wisdom in this episode.


Kathryn Finney

Kathryn is a best-selling author, founder, and VC. We met in her home in Atlanta to talk about how she became one of the most important leaders in the space today.


Chris Walker

Chris is a master marketer who's mastered common sense marketing. Why are you creating content that you wouldn't even consume? This, and more, in this masterclass on how to think about your marketing efforts.


Chris Do

Chris Do is an Emmy Award winner and founder of The Futur. He's a creative powerhouse on a mission to reach and teach 1 billion people. In this episode, Chris talks about his roots, his role as a teacher, and finding your purpose.


Rand Fishkin

Rand is Founder of Moz and Sparktoro. He is also author of Lost And Founder, a great read on the pitfalls and triumphs of entrepreneurship. We get some insights into his unique leadership style, and a few pointers on content.

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If you want to talk about brand, storytelling, or content, hit the button.

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