I started in reentry, helping youth get the services they need to lead healthy lives—then adults coming out of incarceration to rebuild their lives and families. From there I spent a decade in startups doing brand and messaging strategy and positioning. Different worlds, same question underneath all of them: what determines whether potential gets realized or wasted?

I left my last startup to focus on that question directly. The result is Genesis Theory—a physics-based framework for how systems generate and sustain capacity. It’s early, it’s falsifiable, and it’s the most important work I’ve done.

Email: paul@genesistheory.org