Nothing changes. Don’t be fooled. Nothing changes. I’m speaking to information junkies. I’m speaking to people always searching for the latest information in their field. I’m speaking to you, from human to human.
Sure, technology changes, and continues to evolve. It might be good to stay up on that because it affects us all, but what about people? People don’t change. Not really.
Selling hasn’t changed. If you’re looking for the latest tactics, the latest research, etc. you’re wasting your time. Sales is about:
- relationship building
- and maybe price
If you’re going to sell something to somebody, then you’re going work with those principles. No real need or problem? No sale. Not a relevant solution to their need? Bye bye birdie. No trust? Doubt they buy, but if they did, they’re not coming back.
And a business is built on relationships, on returning again and again. If somebody doesn’t return, do you have a real relationship? Do you have a business? Maybe, but it won’t last.
Marketing hasn’t changed either. I don’t care what name you call it by: growth, consultative selling, inbound marketing, etc. It’s still marketing.
First, create a great product. Everything starts and stops there.
Then educate your audience. Don’t expect people to know the benefits. Break it down for them.
Then demonstrate how valuable it is. Give people a chance to use it if you can. Let them see a demo.
And you get the word out through as many channels (cheaply) as you can. Ads, word of mouth or reviews (best), social media, email, billboards (ugh), or whatever.
Have those principles changed after 100 years of modern advertising? Nope.
Have people fundamentally changed in the past 2500 years? Don’t think so.
Ever since consciousness miraculously appeared 60,000 years ago, we have been making up our reality as we go.
Does it surprise you when five people witness the same event that there’s five unique accounts of said event? It shouldn’t.
Does it surprise you when there’s one religion, say Christianity or Islam, and there’s 1000’s of sects or different views on said religion? It shouldn’t.
Does it surprise you when entire groups of people think a certain way and a different group thinks a different way? It shouldn’t.
Does it surprise you when people want to hurt or kill other people who don’t see the world the same way they do? It shouldn’t.
Does it surprise you when people look to leaders to save them from all the threats in the immediate environment? This has been happening for thousands of years.
And does it surprise you when those so-called leaders exploit those so-called followers for their own benefit? It really shouldn’t.
Death hasn’t changed. Physical death comes closer to all of us each and every day. For some, it comes faster than others.
Because of environment, some are born in extreme poverty or in the middle of war. No choice when it comes to parents.
Because of what people do to their bodies, pouring the worst chemicals into their bodies posing as food and drink.
Because of what people don’t do with their bodies. They don’t move around. They don’t explore their limits.
But there’s another kind of death. The death of potential. The death of love. The death of beauty. The death of innocence. The death of purpose.
These deaths are more profound. They turn optimism into cynicism. They turn gratitude into greed. They turn a child’s mindfulness into automation. These deaths are the worst because, ironically, they still live amongst us.
It’s not good or bad. It’s just the way things are. Some things change, yes. But most things, especially human nature, not so much.
There’s tremendous opportunity here. To grow as a species, to change against our very nature, and to really live life.
Let’s accept that responsibility. Let’s go.