You’re already successful.

The question is, do you want to change what you're successful at?

My name is Paul. I help people (and brands) stand out.
How? By helping them be more of themselves.
It's the only way.

Small is the new big in 2019 and beyond. Think grassroots. Think three person communities. Think micro-interactions.

Stop talking to audiences, start talking to that one person.

I help you think small so you can win big.

What I Do
  • Content Strategy
  • Copywriting
  • Brand Storytelling
  • Nonprofits
  • SaaS
  • Political Campaigns
paul mentoring at Startup Weekend
Oh yeah, I'm writing a book.

What if your life was the greatest show on Earth? Not for everybody, but just for you?

In this book, I’ll show you how to use story principles to make your life a little more interesting — each and every day.

Get more perspective, triple-down on your uniqueness, and learn how to struggle well (and enjoy it).

Coming New Year's Day 2019

pe cover

What I believe

Small > Big

According to billionaire Ray Dalio, the economy is the sum total of all its transactions. And if that’s true, then it follows that every transaction is the sum total of all its interactions. Every micro interaction counts — literally — towards your bottom line. Take care of them.

Everything’s made up

And you’re making it up to. So what does this mean? It means that you’re both responsible and accountable, not just for your life, but for the world immediately around you.

It’s the system, people

Don’t blame people. Blame the system. What does this amorphous word mean? It means the environment, processes, policies, and procedures. In other words, culture. You might not be able to see it, but it’s there — and you can change it.

Environment is Everything

Two things govern all actions in any context. It doesn’t matter if it’s home or work, nature or man-made. Your outer world and your inner world. If you want to know why you’re “successful” and why you’re not, look no further than what’s around you, and inside.

Let's talk